On Creativity

Creative Tools

Perhaps the most intimidating thing about beginning my career at Organic was that it is a creative firm. Although I’ve always surrounded myself with professional creatives and various other artsy type folks, I never really considered myself one. I didn’t paint, I didn’t draw, I didn’t design really.

I was an appreciator.  I had a good eye.  I could tell you want worked and what didn’t.  But call myself a creative?  Nahhh.  Poseur I am not!

But what I’ve found in the few short months I’ve been here is that creativity and the role of a professional creative is really just about solving problems.  And solving problems are my THING.  So, me a creative?  Yep, problem solved!

Too bad my creative anxiety didn’t stop there.  Even after I’ve accepted my newfound role as a creative, I still manage to think I’m doing it wrong.  Well, along comes Andrew Zuckerman to articulate it for me.

Creativity isn’t just about knowing how to solve problems, it’s about acknowledging that a problem exists and giving yourself the freedom to discover the solution.