Convincing Clients

Conference Room

Yesterday I led my first client meeting at Organic.  While I’ve been producing client-facing deliverables such as annotated wireframes, user flows, and content matrixes since I began my role in May, this was the first project where I was lead UX and thus, responsible for presenting wireframes to the client.

Presenting to clients in general is not new to me.  I spent a great deal of my previous career meeting with, presenting to, and building relationships with third parties.  But defending my design decisions?  That’s something that I am still learning to do.

But as they say, preparation is the mother of success.  What?  They don’t say that?  Well, they should.  Because being prepared for the questions the client might ask about why I chose a text link versus tabs or how the user will know that the image is swipe-able on mobile had me ready to clarify exactly why those were the right decisions to make for the design.

More importantly however–being ready to convince the client of my design choices helped me to defend the design to MYSELF, who is often the harshest critic.