When I was a student at UMSI, I took an Information Architecture class in which I had to deliver a book report on a recommended text. I was assigned Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers. While it wasn’t as sexy as the title implied, I learned a lot about digital marketing by reading and presenting on the book, and I continue to utilize what I learned in my work at Organic.
Last month, a few colleagues in the UX department and I decided to start a UX Book Club to keep up on trends in the field and expand our collective knowledge. Since I already had this presentation prepared, I decided to re-cap it for our inaugural meeting.
And now, I shall share it with you, internet. Unfortunately, Slideshare doesn’t include the notes from the native file, which is where most of the “meat” of this presentation is. But if you’d like a cliff-notes version anyway, flipping through the slides oughta do ya just fine.